Business Calendar
Business Program Series Calendar
August 2012
Summer Film Festival
Programs are held on Thursdays at 12:15 pm at the Carnegie Library of Pittsburgh – Downtown & Business, 612 Smithfield St., Downtown. They are free and open to the public.
August 2 The Greatest Movie Ever Sold (DVD – 80 minutes)
If you enjoyed the film “Supersize Me”, (observations on the fast food industry as director Morgan Spurlock eats every meal at McDonalds for a month), you’ll want to see his revealing documentary about what it takes to get advertisers’ products, such as cars, shampoos, and beverages strategically placed in movies and on television. It’s big business for both the companies and the entertainment producers; you’ll be surprised to find out how this brand awareness influences consumer purchases.
August 9 Lucky: If Money Can’t Buy Happiness, Can Winning the Lottery Come Close?
(DVD – 80 minutes)
Everyone who buys lottery tickets fantasizes what life would be like if they won a multi-million dollar prize – financial security for life, travel, a luxury home, and gifts to charity and family members who need help. Director Jeffrey Blitz interviews a cross-section of winners around the country to learn how their new circumstances have changed them and their relationships with other people.
August 16 Power Surge: Are We Finally on the Brink of a Clean Energy Revolution?
(DVD – 60 minutes) A PBS NOVA production
Can emerging technology defeat global warming? NOVA travels the globe to reveal the surprising technologies that just might turn back the clock on climate change. Focusing on the latest and greatest innovations, including everything from artificial trees to green reboots of familiar technologies like coal and nuclear energy, NOVA asks: “Can our technology, which helped create this problem, now solve it?”
August 23 Neuromarketing: Consumers Under the Influence
(DVD – 53 minutes)
Are you aware that advanced research in brain science has opened up new ways for the marketing industry to manipulate consumers? The revolutionary science of neuromarketing targets the gray matter in which an individual’s real and measurable decisions occur. This can measure how the brain reacts to a specific product.
August 30 No program. Enjoy the Labor Day holiday!
