SCORE™ Client Atlas Dreams Languages, LLC Celebrates One Year Anniversary; Launches New Languages
www/pittsburgh.score.org
For Immediate Release
December 5, 2012
For Information, Contact:
Robert DeGusipe
412-395-6560 x 131
SCORE™ Client Atlas Dreams Languages, LLC Celebrates One Year Anniversary; Launches New Languages
{Pittsburgh, PA} Atlas Dreams Languages, LLC, has its origins in the founder and CEO, Zineb Outnouna’s, birth nation of Morocco. As a teenager, Zineb had become fluent in Arabic Modern Standard along with the Moroccan and Egyptian dialects, French, and English. She subsequently added German and Spanish to her language portfolio. After coming to the United States, she began exploring ways to use her language skills to help others. It is from this interest and passion that her business was spawned in December, 2011.
When Zineb decided to take her part-time business full-time and leave the security of a full-time position, she sought out SCORE for assistance. Her SCORE counselor, Bob DeGusipe, was instrumental in the launch of Atlas Dreams Languages. As Zineb stated “Atlas Dreams Languages started with a single instructor teaching Arabic and French, but thanks to Mr. DeGusipe, the company has grown since December (2011) to include thirteen languages and nine instructors.”
SCORE helped Zineb in several key areas; establishing goals that are measurable, tracking progress towards attainment of these goals, and in understanding the different facets of running a business. Her Marketing tag line “Learn a Foreign Language – Connect with the Globe” stresses the importance of having a global perspective in business and life.
The success of Atlas Dreams Languages has as its root the customized approach to each student and the way that each student learns. Atlas Dreams Languages succeeds because they learn the reasons why someone wants to learn the language, the purpose for the knowledge and the time frame. This helps them to develop a customized plan encompassing all of these factors based upon the way that the student learns.
“My clientele base is growing, the number of languages we offer continues to increase, and the business is on track to meet the numerous goals that Mr. DeGusipe helped me to create in January when I was just starting” says Zineb. She is looking to increase the number of instructors who are available. “The instructors have to be patient, caring and fun”, she says. “I can teach them how to teach by my method if they have the right blend of caring, personality and desire.”
And part of the assistance that SCORE has provided is exploring not only the short term goals of the business start-up but on sustaining the growth through the long-term. Bob is working with Zineb on documenting her business and marketing plans and has counseled her on the importance of evolving
from the teacher role to that of business owner. She has created an Advisory Board of other entrepreneurs with whom she is working, along with SCORE, to help her continue to move her business forward.
Her vision for Atlas Dreams Languages is to continue to deliver value through quality one-on-one instruction. Group sessions are in the offing and she plans to tap the corporate market as success in the global economy gains in importance. She would like to eventually expand into a storefront location to support a foreign language homework center for high school and college students. “Parents can usually help their children with math, English or science”, she commented, “but they stumble with helping them with a foreign language.”
About SCORE
SCORE is a business counseling/mentoring organization. SCORE provides free counseling, resources and advice to people who are in business or want to start a business. SCORE also provides free or low cost Workshops on Business Topics. Volunteer counselors are experienced owners or managers of businesses that volunteer their time to help small businesses succeed. www.pittsburghscore.org
About Atlas Dreams Languages, LLC
Atlas Dreams Languages, LLC provides quality one-on-one language instruction based on the principles of:
• Customized instruction based on your goals and availability.
• Flexible hours.
• Convenient locations.
• Consistent progress in speaking, reading, writing, listening.
Visit our website for a complete list of languages offered. http://atlasdreamslanguages.com
